We came in as the SEO consulting partner and treated this as a foundation build rather than an optimisation pass. We designed the roadmap, set the priorities, and guided the team as they built each layer, with AI visibility designed in from the start.
We specified the technical foundation the site did not have, from site architecture and internal linking to indexation strategy and the schema recommendations AI engines use to read a page cleanly. The structured data direction covered the key templates so Google and the LLM crawlers had clean signals from day one.
We guided the landing page strategy across the buyer intents the product could win, and stood up the blog strategy with topic direction and outlines so the site finally had content for AI Overviews, AI Mode, and LLM answers to extract and cite.
We set the backlink plan and the Reddit marketing direction so the brand started building authority and mentions in the communities where its buyers research. Brand mentions and contextual links are what AI answer engines pick up when they decide who to cite.
Every recommendation, from content formatting to schema, was planned for AI visibility rather than retrofitted later, so the foundation served Google and the AI answer engines together rather than one at the expense of the other.
This guidance helped HeyOz move from almost no organic visibility to a much stronger SEO position. Branded clicks increased significantly, domain rating improved, and overall organic visibility grew well beyond the near zero starting point. The brand also started gaining better visibility across the AI search surfaces buyers now use, including LLMs, AI Overviews, and AI Mode. As that visibility improved, organic search and AI led discovery began contributing to stronger revenue opportunities rather than sitting as traffic alone.
