We came in as the SEO consulting partner and ran this as an advisory engagement focused on guiding the team to a working foundation rather than incremental tweaks on weak infrastructure.
We audited the website and gave the team clear recommendations to fix the technical and on page SEO issues first, from the missing schema to the indexation and on page gaps, so the foundation could support everything built on top of it.
Rather than take over the writing, we gave the content team a clear playbook on how blogs should be structured, what the ideal word count and depth looked like, and how to improve topical relevance, so the blog compounded for both classical search and AI citation.
We advised on a Reddit marketing approach for the communities where Monk's buyers research, and on the relevant backlink opportunities that build authority on topical matches rather than generic mentions. Brand mentions and contextual links are what AI answer engines pick up when they decide who to cite.
The guidance contributed to a strong improvement in branded clicks within a short period as the brand became more consistently discoverable. Domain rating improved and the website built a stronger SEO foundation underneath it. The recommendations created clearer direction for visibility across branded search, organic search, AI Overviews, AI Mode, and LLM mentions. As the brand became easier to discover across both Google and AI led search journeys, revenue opportunities from organic visibility started improving too.
