We treated this as a tight three month sprint focused on shipping a clean, AI ready foundation rather than chasing rankings on a broken site.
We ran a full technical audit and triaged every issue into a prioritized backlog with a clear owner and a clear path to fix. More than three thousand errors were mapped, severity scored, and queued for resolution, so the team always knew what was shipping each week and why it mattered for organic discovery in the fragrance category.
We resolved every issue on the list. Indexation hygiene was tightened, internal linking was rebuilt, page speed and rendering signals were brought into the green, and crawl friction was removed so Googlebot could move through the store cleanly. After the cleanup pass, Site Health was reading around eighty percent against the same checks that had previously read near zero.
We rolled out structured data across product, collection, review, and FAQ templates so AI engines could read TryScent's offer and proof points cleanly. Rich result eligibility was restored across the priority surfaces, and AI Overview and ChatGPT extraction now have machine readable signals to draw from when they decide who to cite for a fragrance query.
We worked with the team on a fresh content strategy aimed at AI visibility from the start. Blog topic clusters were mapped against the queries fragrance buyers actually ask, from scent family education to designer comparisons and how to choose guides, and detailed outlines were delivered so every published piece supports the commercial pages through citation friendly formatting and internal linking.
The work delivered exactly what an e-commerce brand needs before any growth tactic can compound, a clean technical foundation. Technical SEO errors went from more than three thousand to zero. Site Health climbed from near zero to around eighty percent. Schema is live across the templates that mediate AI extraction, and the content roadmap is in place to keep shipping against. Branded clicks are lifting as the store becomes consistently discoverable across Google and the AI answer engines. The brand has a structurally sound base to compound against, with the foundation in place to power the next phase of growth.
