We ran this as an SEO consulting engagement. We led the diagnosis and the roadmap, prioritised what to fix first, and guided the team through execution while keeping every decision tied to discovery and commercial outcomes.
We started with a detailed SEO audit and turned it into a clear, prioritised roadmap the team could execute against. Every issue was scored and sequenced, so the team always knew what was shipping next and why it mattered for organic and AI discovery.
We guided the cleanup of the technical layer, removing unnecessary pages from crawling and indexing, rebuilding a cleaner sitemap structure, and aligning the site so search engines spend crawl budget on the pages that drive value. We also flagged the spammy backlinks that needed to be addressed before they hurt trust.
We guided the creation of more than ten landing pages across the priority product and use case intents, shared blog outlines to lift content quality, and recommended on page and landing page design improvements so each page served both the human visitor and the AI snippet boxes.
We advised on Reddit marketing and authority building opportunities, because brand mentions and contextual links are what large language models pick up when they decide who to cite. Content was formatted for citation across AI Overviews, AI Mode, and LLM answers from the start.
This consulting led direction helped Viggle AI build a much stronger SEO foundation. Organic clicks improved, branded search demand increased, and domain rating strengthened as the cleanup and authority work compounded. The site began drawing stronger organic, direct, and referral traffic from a cleaner, more discoverable base. Visibility also improved across the AI search surfaces that now shape how buyers discover tools, including AI Overviews, AI Mode, and LLM mentions. As branded demand and qualified discovery grew, organic visibility started contributing more directly to revenue opportunities rather than vanity traffic alone.
