We treated this as a turnaround rather than a build. The priority was untangling the damage, then restoring the foundation, then growing authority on top of it.
We started with a complete audit of the site, scoring every URL across cannibalization risk, ranking position, internal linking weight, technical health, and on page quality. The output was a clear inventory of what to keep, what to consolidate, what to redirect, and what to remove, so every cleanup decision was reversible and traceable.
We removed the pages that were splitting ranking signal across duplicate intents, then redirected the inbound link equity to the right canonical destinations with permanent redirects. The ranking power that had been fragmented across multiple weak URLs now flows to a single strong page per query, and the site stopped competing with itself.
We built a new set of eight to nine optimized service pages covering the Salesforce service categories Zivoke wins on, including Managed Support, Consulting, Implementation, Integration, Development, Marketing Cloud, Pardot, and Mulesoft. Each page was written for both the human enterprise buyer and the AI snippet boxes, with question led headings, structured data, FAQ schema, and a clean path to a free strategy call.
We tightened indexation, fixed on page elements across titles, H1s, meta descriptions, and internal linking, and implemented the schema markup that AI engines use to read service provider pages cleanly. Page speed and rendering signals were brought back to the level a Salesforce buyer expects.
We gave the content team detailed blog outlines focused on AI visibility, with topical clusters, citation friendly formatting, and internal linking maps that connect every article to a commercial service page. In parallel, we built quality backlinks from publications and SaaS roundups aligned with the Salesforce buyer audience.
The turnaround restored the foundation that the previous SEO had broken. Cannibalization is resolved, the service page set now matches the actual business, and technical SEO and on page health are back in shape. The referring domain count grew by over 80 percent, deepening the authority signal across every page on the site. Branded clicks stay strong week to week as the strategy compounds rather than spiking and fading. Domain Rating and organic visibility have lifted on the foundation we built, and the site is structurally positioned to keep compounding inside the AI search era.
