We came in as the SEO consulting partner and treated this as a turnaround rather than a build. We re audited the site and gave the team a clear cleanup roadmap, then guided the work in sequence.
We re audited the website and identified the unnecessary pages causing cannibalization, mapping which to keep, which to consolidate, and which to redirect, so every cleanup decision was clear and traceable.
We guided the redirects for the pages that were splitting ranking signal and improved the overall site structure, so ranking power flowed to a single strong page per query and the site stopped competing with itself.
We specified the structure for eight to nine optimised service pages covering the categories Zivoke wins on, and created stronger blog outlines, with both planned for AI visibility so the content served Google and the AI answer engines together.
We laid out the fixes for the on page and technical SEO errors, and set the backlink strategy targeting relevant, topical placements so the authority signal grew across every page on the site.
The cleanup roadmap improved domain rating, organic visibility, and branded search performance. Resolving the cannibalization reduced the internal competition and created a clearer structure for both search engines and users. The work also gave Zivoke a stronger base for long term visibility across Google, AI Overviews, AI Mode, and LLM mentions. With cleaner search positioning and a more authoritative profile, the website started creating better opportunities for revenue contribution through organic discovery.
